Role of it in rural marketing. Rural Marketing Definition 2019-01-10
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Many states of India have implemented E-governance projects. All brands are acceptableto the consumer. It is very difficult for the companies to overlook the opportunities they could from rural markets. It should be simple and use appropriate key words for instant connect. In this era of relationship marketing, differentiation by people is worth considering. Personal selling occurs where an individual salesperson sells a product, service or solution to a client. South Africa, for example, started the as a response to the deregulation of the agriculture industry and closure of marketing boards in the country.
Strategies Dynamics of rural markets differ from other market types, and similarly rural marketing strategies are also significantly different from the marketing strategies aimed at an urban or industrial consumer. This is a way by which humans can communicate with the machine in a language that is natural to them. Another major challenge in rural markets is pricing strategies. This answer may be of opinion, but I feel they should focus more on product. Investment-returns doubtful: Brand building is not an easy task. C Concentrated strategy:- Concentrated strategy directs all marketing efforts towards oneselected segment.
The Task was to create awareness. By introducing the products in to rural markets, companies are not changing customers' tastes and preferences but their habits which is most challenging and in which case if the customer is dissatisfied, it will become more difficult to regain the trust or may be never possible. Reduced Burden on Urban Population : Rural marketing can contribute to rural infrastructure and prosperity. Therefore, administrators have to make decisions and strategies corresponding to this circumstance. The Internet is often far too expensive to be accessible to ordinary citizens and most public service institutions.
With the technological innovations, infrastructure development and enrichment of human capital in rural areas, backed by policy support by the government recognizes agriculture as one of powerful growth engine. Market News:-Most of farmers in underdeveloped countries are uneducated and they know nothingabout the market conditions. This methodology depends on the idea that the most important information is not demographic or transactional data, but that which defines the state of the relationship. Long Period Markets: less perishable products such as oilseed food grains are traded. Rural markets have the practice of faxing specific days in a week as weekly market days, i. And if the companies are able to change the mindset of the consumers, i. Brand personality issues aremore academic rhetoric.
Information Technology is increasingly moving to the core of national competitiveness strategies around the world. Hence, it solves the problems of glut and scarcity, which are the usual problems inagricultural marketing. So farmer is unable to achieve the real price of his product. In fact, there is a lack of participatory development in rural India. The times, things are changing and rural America is about to benefit. For example, the market price quoted on the radio may refer to a wholesale selling price and farmers may have difficulty in translating this into a realistic price at their local assembly market.
Defects in Agricultural Marketing,Following are the main problems of agricultural marketing:1. Many arestruggling hard despite the good images they have built over a time. Defective Transactions: The business of regulated market is confined only to a few fixedhours. Create a Marketing Mix 4ps : Product. Much time is spent not only on paperwork but also discussing terms and conditions and counting coins. We live in surroundings where the things are completely different from what the rural customer experiences.
Secular Markets: Deal in manufactured goods, which are permanent in nature. Competing pricing: Rural marketer should study the pricing strategy of its competitors andaccordingly fix its prices. Rural India lives in a society which is bound by culture. Long run profit maximization: A company enters in rural market should wait for success in longrun. Each Shakti dealer covers 6-10 villages which have a population of less 2,000. Acupressure, Marketing, Material 773 Words 3 Pages Innovation Title: Innovation in Rural Marketing Synopsis: Goldplus is a mass market Jewellery Brand, present in tier 2 and tier 3 towns only.
Presence of Commission Agents: Presence of commission agents and their heavy chargesare unfavorable to the regulated markets. The degree of impact of culture will have on behavior depends on its intermingling with othercultures, the influence of sub-cultures and the evolving of a hybrid culture. A countryside refers to rural areas that are open. Colleges can adopt villages for their development. Weighing of Produce: Weighing of produce is done by a licensed weighman with standardweights and scale platforms. The warehouses at mandi level are managed by co-operativesocieties who provide services to members only.
It paves the way for intensive cultivation by using modern technology. Anchor white toothpaste launched with much lower price than the leadingbrands and captured the market. Poor support institutions, such as services, that operate markets inefficiently and inadequate export promotion bodies, can be particularly damaging. The illiterate farmers find it difficult to find out the exact dates and times of transaction. The present state of affairs is thanks to the middle man in rural areas.
There is also aneed to respond to the challenges and opportunities, that the global markets offer in the liberalized traderegime. Growth of rural marketing leads to increased business operations, professional activities, and services that can generate a lot of employment opportunities. As a next step,targeting involves evaluating the various segments and selecting how many and which ones to target. A rural market broadly comprises of consumer markets, institutional markets and Services, beinga relatively new entrant in this market. Dabur distributed religious calendars in rural markets. A company that has built brand image over a period of time by itsincessant innovative effort gets a reward for example, premium price offer for its brand from acompetitor or interested entrepreneur willing to own it. Rural marketing turns beneficial to business units, people residing in rural areas, people residing in urban areas, and to the entire nation.
