Princeton Stumptown Ales Davis Weathered Ground Brewery Cool Ridge Wheeling Brewing Co. Mountain Man Brewing Company holds a strong brand name in the premium beer segment of the beer industry. It entered the rapid growth stage after 1990 by acquiring or merging with. Mountain Man Brewing Company Case Analysis In 1925, Guntar Prangel founded the Mountain Man Beer Company. Contrasting this 4% decline for Mountain Man is the 4% increase in the sales for light beers. Brand plays a key role in the beer-purchasing process, along with taste, price, special occasion, brand image, authenticity, and tradition. You can explain the fact to the other originator of the idea the way you can explain it to the instructor.
Alternatives and Evaluation Alternative 1: Introduce Mountain Man Light Advantages: 1. You or your company can be sued if the idea originator finds out about this form of plagiarism. The brand also enjoys high brand loyalty in its target market segment against national brands. At the same time he does not want to lose the brand equality that has taken years to create. He had lost connection to his family and had no outside or extracurricular activities.
Furthermore… 1135 Words 5 Pages Guntar Prangle founded Mountain Man Brewing Company in 1925 in West Virginia and is still owned and operated by his family and commands among the highest brand loyalty rates of any beer brand. Their current customer segment is a demographic that is aging rapidly, you can expect a shrink in sales. Compared to domestic producers, the major disadvantages of import beer companies are higher shipping costs, weaker distribution networks, limited control, and reduced profit margins. . Even in that case, explanation of what you found out is more. Will not erode sales of the core brand, Mountain Man Lager.
Mountain Man Lager's brand equity is a key asset for Mountain Man Brewing Company. Mountain Man Lager is a beer known for its authenticity, quality and toughness. What about their light beer will be different from competitors. Recommendation and Justification Mountain Man Brew Company should launch Mountain Main Light. I will argue that quality and authentic… 897 Words 4 Pages Introduction: Mountain Man Brewing Company demonstrates a history founded in 1925 by Guntar Prangel, a coal mineworker with a home-based brewery, and advertised mainly to additional mineworkers, Mountain Man lager highlights superiority elements, a unpleasant taste and shadowy tinting. Most of these males are blue-collar, hardworking males. Another option for Mountain Man would be to retarget their company to go after a different category.
Sounds far more like an away from courtroom agreement. After its merger with another Belgian brewery called Piedboeuf in 1987, the company was named Interbrew. However, because the beer market has changed a lot in recent years, Mountain Man is experiencing a decline in sales for the first time. This flavor has been one of the cornerstones of the strong brand that the company is very protective of. In 2006, Mountain Man Brewing Company, a family owned brewing company in West Virginia, was struggling to grow its business while staying true to its brand identity. He could be hesitant to make changes since the company is the legacy of his father and grandfather. Heavy discounting on beer had caused larger beer producers to put pressure on smaller ones.
Based on the evidence, Mountain Man should not introduce the light beer. The sources of its competitive advantage can be classified as a company that provides high quality beer with unique flavors, a market driven approach, and a very efficient contract brewing strategy. While the solution of light beer is being considered Prangle also has had to consider if the current generation could be as prideful of Mountain Man Lager as the previous ones Abelli, 2007, p. Mountain Man was viewed as the tough man's beer. With economies of scale in brewing, transportation and marketing, the Budweisers of the world are formidable rivals to say the least.
He is also faced with solid monopolies in the beer world that make it hard to keep up. Mountain Man is part of the craft beer industry, but it has a higher craft beer volume than most of the other four markets brewpubs, microbreweries, contract breweries, and regional craft breweries. They could respond in such a way as to make doing business very difficult moving forward. From Exhibit 3 we may observe beer market share in East Central Region. Maintain brand equity with the distinctive bitter flavor and slightly higher-than-average alcohol content of Mountain Man Lager. He reformulated an old family brew with quality ingredients, resulting in a flavorful bitter tasting beer which was launched as the Mountain Man Lager. An evaluation of whether or not to launch Mountain Man Light.
John Stith Pemberton is pharmacist who invented formula for the most popular product Coca-Cola in 1886 in Columbus, Georgia. The light beers had already risen to 50. Youngsters usually prefer light beer that has more soft taste and less alcohol content. These companies have an advantage over Mountain Man because they maintain economies of scale in brewing, transportation, and marketing. By adding a light beer to the product line it could gain loyalty from a younger crowd and attract more then just the workingman. These include: taste, perceived quality, image, tradition, and authenticity. These producers accounted for 12.
Nowadays, Mountain Man Brewing is quiet a lone-product business. Continue to manufacture an exceptional beer with a great brand name 2. I will explore the pros and cons of creating a light version of the brew and other strategic options for growth if this brand extension is not launched or if the launch is unsuccessful. This paper will evaluate the following: 1. Launching the new light beer could open up a whole new market for the company to dive into, but it could also alienate their existing market, hurt their brand image, and cannibalize sales of their existing lager. My position on this decision is that Mountain Man Beer Company should not participate in this extension. The working day we leave this money technique at the rear of would be the working day humans progress for their next stage of evolution.
Mountain Man Lager's brand name equity is of key importance for Mountain Man Business. Mountain Man has reached a mature phase over the past few years, but might be reaching a declining phase in the industry. An evaluation of whether or not to launch Mountain Man Light. How can the production of a light beer appeal to a younger demographic. I had been delivered without having simple fact in any respect to assist the hyperlink concerning these or their url with piratry. These include: taste, perceived quality, image, tradition, and authenticity.