Marketing strategy of big bazaar pdf. A Study on Retail Management with Big Bazaar (MBA Project) 2019-02-08

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Big Bazaar

marketing strategy of big bazaar pdf

Let us start the Big Bazaar Marketing Mix: Product: The product in the marketing mix of Big Bazaar can be classified into the following categories — Apparels, Food, Farm Produce, Home and Personal Care and Chill Station. Dial a draft at 1% fee. From general - focus advertising and marketing to data - based marketing. The company follows a multi-format retail strategy that captures almost the entire consumption basket of Indian customers. Big Bazaar also caters on Special Event Pricing Close to Diwali, Gudi Padva, and Durga Pooja.

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Big Bazaar: An Indian Retail Chain's Customer Loyalty Initiatives

marketing strategy of big bazaar pdf

It is not intended to illustrate either effective or ineffective handling of a management situation. Not Acclaimed for Very Good Service:- Big Bazaar is not known for high class service. The elite do not like to shop at Big Bazaar as the quality of goods is lower and they would prefer a higher price and get a better brand, this decreases sales from the elite class. I would like to thank my family and friends who supported me in this project. Vidya Balan was chosen as the brand ambassador of Big Bazaar's Price Challenge exercise.

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Big Bazaar: An Indian Retail Chain's Customer Loyalty Initiatives

marketing strategy of big bazaar pdf

Big Bazaar partners with Futurebazaar. Brand endorsement by M S Dhoni and Asin. » Understand the role of co-branded credits cards in customer loyalty programs » Understand the concept of customer relationship management » Explore strategies that Big Bazaar can adopt in the future to increase customer loyalty Contents: Page No. A product mix comprising 40% food and 60% of non-food could enhance gross margins to a respectable 18-19%. . All the retails formats should have an effective loyalty program. It was started by Kishore Biyani.

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MARKETING STRATEGY & CUSTOMER SATISFACTION OF BIG BAZAAR

marketing strategy of big bazaar pdf

The concept was such a huge hit that the offer was increased from one day to three days in 2009 24 to 26 Jan and to five days in 2011 22 - 26 Jan. Nurturing Relationships: Kishore Biyani follows strategy to develop trust and nurture relationships with suppliers. Big Bazaar captures almost one-third share in food and grocery products sold through modern retail in India. Strategic Management analyzes the major initiatives taken by a company's top management on behalf of owners, involving resources and performance in internal and external environments. People: Very well trained and knowledgeable staff assists people in purchasing the right things which Big bazaar has in spades roughly 10,000 employees. Its goal is to make all aspects of marketing communication such as advertising, sales promotion, public relations direct marketing, online communications and social media work together as a unified force, rather than permitting each to work in isolation, which maximizes their cost effectiveness. The month of January and February is generally a low-key affair in terms of customer footfalls and revenue generation.

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A Study on Retail Management with Big Bazaar (MBA Project)

marketing strategy of big bazaar pdf

Big Bazaar announced the launch of 'The Great Exchange Offer'. The case provides an overview of the different customer loyalty initiatives launched by Big Bazaar and their features. When customers enter the stores they can add the products they which to purchase in their trolley from the racks. How would you rate the Navigation Ease of moving around the store in our store? Other Benefits Comprehensive Insurance for primary Cards upto Rs. Implementation:- With a clear strategy formulated, managers can then go about implementing it.

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Big Bazaar Marketing Mix (4Ps) Strategy

marketing strategy of big bazaar pdf

Since this is a service marketing brand, here are the other three Ps to make it the 7Ps marketing mix of Big Bazaar. Hence, the pricing strategy in the marketing mix of Big Bazaar is not solely dependent upon competition and regulatory authorities. How would you rate the following in this store ambience? The Foundation - is based on a strategic understanding of the product and market. Instead they can be understood by seeing how all aspects of their communications ecosystem work together and in particular how communications are personalized for each customer and react in real time, as in a conversation. In which section you spend more time while shopping? Exclusive offer for Cardholders from time to time.

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Big Bazaar

marketing strategy of big bazaar pdf

Do you find the specific brand that you look in the Big-Bazaar? Retailing also helps society in general by providing goods and services in reasonable price and increasing their standards of living. Hence the promotional strategy in the marketing mix of Big Bazaar is mostly a 360 branding technique. Big Bazaar connects over 30,000 small and medium Indian manufacturers and entrepreneurs with around 200 million customers visiting its stores. Their Express format has an area of roughly 15-18000 square feet, their hypermarkets usually have an area of 40-45000 square feet while the super centres have upto 1 lakh square feet. Preparing a questionnaire and distributing it to the customers of Big Bazaar and knowing their responses. Apart from its Metros, all stores are working greatly in their own tier 2 cities, and the stores are located in the busy streets and high populated areas.


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BIG BAZAAR RETAIL

marketing strategy of big bazaar pdf

India One:- Consuming class which includes upper middle and lower middle class 14% of India's population. Recommendations: Recommendations Big Bazaar should try and increase the current market penetration. How would you rate the Navigation Ease of moving around the store in our store? Place in Marketing Mix of Big Bazaar Big Bazaar is the chain of retail stores operating in three main formats- its hypermarkets covers 40,000 to 45,000 sq ft, Express covers 15,000 to 20,000 sq ft, and Super Center cover 1 lac sq ft. The price ranges and the products offered are very satisfying to the customers. The concept of psychological discounting Rs. The Corporate Culture - increasingly brands are seen as indivisible from the vision, capabilities, personality and culture of the corporation.


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BIG BAZAAR RETAIL

marketing strategy of big bazaar pdf

Since major target audiences for Big Bazaar comprises middle class homemakers, value for money and competitive pricing is the strategy adopted. It is important, therefore, that anyone planning a business strategy understands these four phases and the roles that they play. For Above the line promotion Big Bazaar run advertising campaigns on television and radio while also publishing print ads in newspapers and magazines, besides online promotion. Promotional Tools - trade promotions, consumer promotions, personal selling, database marketing and customer relations management, public relations and sponsorship programs. Strategic Management allows an organization to be more proactive than reactive in shaping its own future; it allows an organization to initiate and influence activities and thus to exert control over its own destiny. In the world of cut throat competition, corporate use extension of the same strategy in marketing.

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